JC Toys and Berenguer:
JC Toys Group, Inc. is the proud parent company of the many brands designed by Salvador Berenguer. We believe in a childhood full of wonderful memories, so we have given extra care to our products in order to design and create long lasting dolls and accessories. Each of the product lines highlighted below are designed to bring happiness and joy to children worldwide:
The Dolls by Berenguer collection was created with the serious doll collector in mind. Using exclusive designs we have added extra details that make each collector doll special in its own way.
The Berenguer Boutique specialty play doll collection is made up of a wonderful range of dolls that are an amazing mix of quality design and playability. This collection is perfect for doll enthusiasts who want a lot from their play dolls.
Berenguer Babies dolls is a symbol for dolls of exceptional quality designed for love and care. Our exclusive collection of dolls brings together over 50 years of artistic and sculpting experience and offers you a beautiful and lifelike series of dolls.
JC Toys Group, Inc., has a long history of doll craftsmanship and design. We only hope to continue designing new and exciting products for the future.
JC Toys Group, Inc. is the worldwide designer and manufacturer of a wide range of collectible dolls, specialty play items and play dolls and accessories.
Established in 1993, JC Toys is a family run and operated business that has continued to grow its product line to include many doll categories. Each doll and doll accessory is carefully designed to ensure that the end user is 100% happy. Our goal is to make all of our dolls loveable and to ensure that everyone, from a first time baby doll mommy to the most demanding doll collector, are completely overjoyed with our quality and superior design.
JC Toys Group, Inc. dolls were first introduced to the US Market in the early 1980’s. At this time the company and product was known by the popular name BERJUSA ®. These dolls had a sizable impact on the doll market because of their innovative life-like features and adorable gentle facial sculpts. Recognizable brand names of dolls introduced at this time were Minene ® and Tunene ®. Later in the 80’s dolls like the La Baby ® and the La Newborn ® were introduced and began, what today can be considered one of the most complete doll collections in the world.
To this day the sculpting of all our products is headed by the artistic direction of Salvador Berenguer. The Berenguer family name has been associated with doll design since the 1940’s. In 1944 Jose Berenguer, Salvador Berenguer’s father, began a lifelong passion for designing dolls. By the 1950’s Berenguer’s dolls had built a solid reputation of quality craftsmanship and unsurpassed beauty. The most popular Berenguer dolls during this era were the Chelito and Pepin dolls.
Possessing the same natural talent for doll design as his father, Salvador Berenguer followed the family tradition of designing dolls. By 1967 Salvador began designing dolls and continues to do so today with remarkable creativity and an unending passion for perfection.
In 2008, JC Toys Group, Inc. is proud to present an updated and expanded line of dolls, doll clothing, and doll accessories. We hope that you enjoy our website as much as we enjoy providing you with our products.
About our Designer: Salvador Berenguer
Behind the ingenious designs of Dolls by Berenguer is one man with a history and passion for sculpting and a keen eye for detail. Taking inspiration from everyday life and from his own children and grandchildren, he has created numerous expressions that reveal the many emotions of a child.
Salvador Berenguer, born in a country that has inspired many artists; Spain, comes from a family of sculptors, that have passed on between generations the gift of sculpting. With his hands he has created masterpieces that capture the essence of a child’s beauty. He is an expert at re-creating the aura of innocence and purity that a real baby exudes.
He continues his lifetime work with the same fervor and love as when he started in the 1960’s. Today, Dolls by Berenguer, Inc, is proud to be the exclusive source for Dolls by Berenguer designed products and accessories.